Asset Management Services by Prism Hotels
Prism’s asset management strategy is centered upon a comprehensive operational assessment that provides a detailed analysis of all aspects of the real estate, underlying hotel operations, brand, market, and competitive landscape. This operational assessment serves as the blueprint for designing and executing an asset management strategy comprised of opportunities and tactics to deliver incremental value to ownership.
Such asset advisory services are delivered through a collection of:
- Revenue generating opportunities
- Cost containment initiatives
- Brand programs and relative value of participating
- Productivity and profitability enhancement
- Strategic capital investment and repositioning strategies
- Tactical yield management
- Talent assessment
- Highest and best use analysis
- Brand Conversion analysis
- PIP and capital project priorities
- Tax Incentive / Protest opportunities
- Buy-sell-hold analysis
Additionally, Prism’s knowledge of the hotel lending community affords us the unique ability to capitalize on the lenders’ objectives in conjunction with the owners’ objectives and determine the common ground where all involved benefit from the established strategy.